“The Greatest Salesman in the World” by Og Mandino | 2 mins read

Unconventional secrets to becoming the best salesperson you can be

Regardless of profession, we all have to be salespeople to some extent in life. For those in marketing or sales, of course, learning how to sell is an integral part of the job. But for the rest of us, a surprising amount of our time is as well spent trying to sell: whether our talents as part of a job interview or our opinions on social media. In this book you’ll learn that to become a better salesperson, you need to change your life, approaching sales in a more mindful, philosophical manner. Only by developing better life habits can you hope to become the best salesperson in the world!

1. To learn and thus succeed, you have to form good habits that will become your positive foundation.

How can you make sure that everything you do is the best you can do?

The majority of our daily lives are packed with bad habits, things we do almost without thinking yet that keep us unproductive and essentially unhappy. To stamp out bad habits, you need to replace them with good ones. Good habits are created by repeating them daily, until they become part of your life. This also sets the foundation for being an effective salesperson.

“My actions are ruled by appetite, passion, prejudice, greed, love, fear, environment, and habit; and the worst of these tyrants is habit.”

2. A successful salesperson communicates love every day; with love, comes trust

Selling is all about being a people person. Before people decide to buy from you, they need to be able to trust you.But how do you gain trust? By demonstrating love to people every chance you can.

Start by telling yourself, “I will love everything and everyone" each morning when you get up. When you talk to another person, ensure that the words you use are loving, because words infused with love have great power.

3. To be a good salesperson means to be unique and never give up, even in the face of failure.

The first step is to each day, tell yourself, “I will persist until I succeed.”When you come face-to-face with an obstacle, resist the urge to run away from it. See it as a challenge and push harder to overcome it.

Remember this: you never know if your next sale could happen at the next visit!

Perseverance is key, but of course, it’s not enough. As a salesperson, you also need to stand out from the competition.

4. If you want to perform at your best, you need to control your emotions and laugh whenever you can.

Have you ever been a slave to your emotions? It happens to all of us. But if you want to be a top salesperson, you cannot let your emotions overpower you.

The key message in this book: To be a successful salesperson, you need to enforce good habits: be optimistic, persistent, committed to self-improvement and learn to manage your emotions. Doing these things will not only help you reach beyond your sales targets but also help you to be a better person.